Thursday, June 27, 2013

HHS Looks To Celebs, Pro Sports To Promote ObamaCare

And as Everybody knows, you just can't get a job in Hollywood or the NBA without a PhD in Economics, Medical Science, Crony Capitalism, the works of Karl Marx, and World History.

Just ask Lindsay Lohan about the talent pool in her neck of the woods. She'll tell you all about how well qualified they are.

FierceHealthcare has;
HHS Looks To Celebs, Professional Sports To Promote Healthcare Reform
June 26, 2013 | By 

With deadlines for healthcare reform implementation quickly approaching, the U.S. Department of Health & Human Services is ramping up promotional efforts and calling on the help of some famous faces.

This week, HHS kicked off its healthcare insurance exchange education efforts, re-launching the website and opening a 24/7 call center.

The agency is also heading to the Hollywood hills, hoping to recruit celebrity spokespeople for the healthcare reform law, a top celebrity political adviser told The Hill's Healthwatch. Having celebrity endorsements would allow the Obama administration to reach young people and get them to sign up for coverage and benefits under the new law, the article noted.

Healthcare reform ads could feature several Hollywood A-listers who have ties to President Barak Obama--whether through personal friendships or political support--including Oprah Winfrey, John Legend, Eva Longoria, Kerry Washington, Jay-Z and Beyonce, among others, according to another article from The Hill's Healthwatch.

Longoria, who served as national co-chair for Obama's re-election campaign, focused on Latino voters, who are key to the healthcare law's success, the article noted.

In addition to celebrities, HHS is reaching out to professional sports leagues for help promoting healthcare reform provisions. The agency may partner with the NFL to educate consumers about insurance exchanges and encourage enrollment, as FierceHealthPayer previously reported.

HHS also contacted the NBA about partnering up to market the reform law, Politico reported. With an HHS-NBA partnership, basketball icons like the Miami Heat's LeBron James could star in ad campaigns that appeal to young, single males.

For more:
- read the 
Healthwatch articles on celeb outreach and potential sponsors
- here's the 
Politico article

Related Articles:
HHS begins educating public about exchanges with 100 days till enrollment
New campaign aims to educate uninsured about exchanges
Hospitals, celebs join forces to improve brand, volume
Will NBA players slam dunk messages about exchanges?

Thank You Fierce Healthcare and Ms Caramenico.

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